Search Engine Optimisation
SEO Optimisation
Increase your site’s visibility and rankings with search engine optimization (SEO), content marketing, and link building.
SEO is the process of making your site better for search engines. It’s about optimizing websites so that search engines understand relevance value and rank it accordingly on search.
Important: Search Engines index pages, not the website as a whole. This means that SEO work should be done page by page.
SEO in 2 words
High Visibility
SEO explained
Why is SEO so important?
Once a website is created, search engine bots crawl it to understand the information it contains and index it accordingly, so that it appears in related search results. Search engine bots now are capable of understanding contextualized information (text, structure, and non-text content) on the websites and index based on different factors, such as relevance and authority.
How does SEO work?
SEO works by optimizing a website’s content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. Beware, SEO efforts can take months to fully materialize, although the first results can be noticed sooner.
What is it for?
The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue.
How to improve SEO?
There are a number of ways to improve the SEO of the website. Search engines look for elements like title and image tags, keywords, internal & external links, website structure and design, visitor behavior, and other factors to give your website ranking.