Drafttogo
A rebrand and rebuilt shop for a UK supplier of foam-free Pegas taps, PET bottles and mobile bars.
- Sector
- Hospitality supplies
- What we did
- Rebrand, WooCommerce shop, Content
- Built with
- WordPress + WooCommerce
The brief
Drafttogo sells to pubs, breweries and event bars, so the site has to explain an unfamiliar product — taps that fill bottles without foam — and then sell it, from single taps to pallets of bottles.
The previous site had problems on mobile, which is where many trade buyers first look.
“WebGorgeous helped us with rebranding, updated our website giving it a modern look and feel. Previously we had some problems with the mobile version of the website, but it has all been taken care of now.”
What we built
Shop organised by how buyers think
Foam-free taps, bottles, accessories, mobile bars and beercases, with pallet pricing for bottles.
Product explained before it’s sold
How the taps work, what they fit and how long installation takes, answered on the homepage and in an FAQ.
Turnkey mobile bars
Custom-built bars presented as ready-to-run packages with the options clearly listed.
Guides and videos
Installation and unpacking guides in a blog that supports the product pages.
Trade proof
A featured-businesses section showing the breweries and venues already using the taps.
Bundle offer
10% off a pallet of bottles with any tap, built into the shop.
Key pages
Let’s get started
Tell us about your project and we’ll come back with a clear quote, usually within one working day.
