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Case studies

Philatelic Heritage

A dealer in coins, stamps, bank notes and bullion, moved from Squarespace to WordPress and rebuilt around live market data.

Sector
Coins, stamps and bullion
What we did
Squarespace to WordPress migration, Redesign, WooCommerce shop, Live market data, Business emails, Image optimisation, SEO
Moved from
Squarespace → WordPress
Built with
WordPress + WooCommerce + custom code
Philatelic Heritage after the rebuild
Philatelic Heritage before the rebuild
BeforeAfter

The brief

Collectors and investors want to see prices and stock at a glance. The old Squarespace site made them dig, and it couldn’t show live market prices at all.

Stock spans thousands of items across coins, stamps and notes, so finding the right piece had to be quick.

Drag the handle to compare the old site with the new one.

Live market data, built in

Very few websites show live prices. Philatelic Heritage shows live bullion prices and live and historical charts for gold, silver, platinum and palladium, alongside the FTSE 100, the Dow and oil. Prices update themselves, so nobody has to change them by hand.

Gold—over 1 year
Illustrative data. On philatelicheritage.co.uk this module shows live prices.
The market chart on Philatelic Heritage, light theme
On the live site, light theme
The market chart on Philatelic Heritage, dark theme
On the live site, dark theme
  • Updates itselfPrices and charts refresh from market data, with no manual edits.
  • Builds trustVisitors see the same market numbers the dealer is working from.
  • A reason to come backInvestors can check prices daily on the site that sells the bullion.

More than a website

Moved off Squarespace

We migrated the site from Squarespace to WordPress, so the business owns its website, its data and its hosting, with no platform lock-in.

Business emails

Branded email addresses on the company’s own domain, set up and connected.

Image optimisation and compression

The shop’s detailed coin, stamp and note photographs resized and compressed so pages load quickly without losing detail.

SEO

Pages, product categories and products optimised for search, so collectors find the stock they’re looking for.

What we built

Live bullion pricing

Prices that update automatically from market data.

Market charts

Live and historical oil, FTSE 100, Dow and precious-metal charts on the homepage.

Dynamic mega menu

Navigation built from the product catalogue, so it grows with the stock.

Filtered shop

Coins, stamps and notes filtered by period, metal and grade.

We Buy page

A clear route for people selling collections, not just buying.

Light and dark versions

A dark theme that suits the gold and silver photography.

Key pages

Coin shop with filters
Filtered shop (opens in a new tab)
We Buy page
We Buy page (opens in a new tab)
Bullion page with live prices
Bullion prices (opens in a new tab)
Next case studyStorespine

Let’s get started

Tell us about your project and we’ll come back with a clear quote, usually within one working day.